Welcome to Ranchr! Ranchr ("we," "our," or "us") values your privacy and is committed to protecting your personal information. This Privacy Policy is an integral part of our commitment to transparency and your data security. By using our B2B Software-as-a-Service solution, Ranchr ("Services"), you agree to the terms and practices outlined in this Privacy Policy. We may update this policy periodically, and the most recent version will always be available on our Services. Significant changes will be communicated to you through the email address you provide.
Information We Collect
We collect two types of information:
1. Non-Personal Information: This includes data that cannot identify you personally, such as anonymous usage data, demographic information, referring/exit pages and URLs, device information, and aggregated preferences generated from your usage of our Services.
2. Personal Information: This category encompasses data that can personally identify you. At present, this includes your email, name, billing information, identity details, and other information submitted during the registration process.
Information Collected via Technology
To enhance the quality of our Services, we gather information provided by your browser or our software application. This may include details like the referring URL, the type of browser, device information, access timestamps, and non-personal identifiers. Cookies, which are small text files with anonymous unique identifiers, are used to collect this information. Cookies enable us to store session data, email addresses, usernames, and preferences. We use both persistent and session cookies, with persistent cookies remaining on your computer after your session, while session cookies expire when you close your browser.
Information You Provide Us By Registering for an Account
Beyond the information automatically collected by your browser, to become a subscriber to our Services, you may need to provide personal information during registration. By registering, you authorize us to collect, store, and use this information in accordance with this Privacy Policy.
If you use external application accounts (e.g., Google) to sign in, we will collect and store your user ID, with the privacy practices governed by the external application's policies.
Information You Send to Other Users
This Privacy Policy solely pertains to the data we collect from you. When you disclose information to other users on our platform, different privacy rules may apply. Since we do not control third parties' privacy policies or other individuals' actions, you are subject to the terms of those third parties.
How We Use and Share Information
We do not sell, trade, rent, or share your Personal Information for marketing purposes without your consent. You can opt out of having your Personal Information shared with third parties by emailing us at support@ranchr.ag with "Privacy Policy Opt Out" in the subject line.
We may share Personal Information with vendors who perform services for us, such as email servers for communication and payment processing services. These vendors are contractually obligated to use your Personal Information only as directed and in line with our Privacy Policy.
Your Personal Information is used to facilitate communication with you, provide support, and inform you of offers or updates. You have the option to choose (opt-out) whether your personal information is used for other purposes.
We may also disclose your Personal Information to law enforcement or other government authorities in response to lawful requests.
If there are changes in our information practices, we will post policy updates on our website, and we recommend periodic checks for policy changes.
How We Protect Information
We implement security measures to safeguard your information from unauthorized access. Your account is protected by a password, and we encourage you to maintain its confidentiality. While we employ security technologies like encryption and firewalls, please be aware that no security measure is infallible.
California Privacy Rights
Ranchr does not share your personal information with third parties for direct marketing.
Consumers in California have the right to request disclosure of their personal information, and we do not discriminate against those who make such requests.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Do Not Track Signals
We do not currently respond to "do not track" signals.
Links to Third-Party Sites
When you use our Services, you may be directed to other websites or third-party applications beyond our control. We encourage you to review the privacy policies and terms of these external parties since our Privacy Policy only applies to our website.
International Transfers
Your personal information may be processed in the United States, and by using our Services, you consent to the collection and processing of your data in the United States. We maintain data security practices consistent with GDPR requirements.
Changes to the Privacy Policy
As we evolve, we may amend this Privacy Policy. We recommend checking the website frequently for the current Privacy Policy and Terms of Service. Significant changes will be communicated to you.
Please contact us at support@ranchr.ag if you have any questions or concerns about this Privacy Policy or your personal information.